This Week In Fitness: EōS Acquisition, WHOOP Launches ECG Wearables, UFC GYM Heats Up with Hot Dads Campaign

All Things Fitness and Wellness

Welcome to This Week in Fitness, where host Krissy Vann crunches the latest fitness business headlines in under five minutes. From acquisitions and earnings to wearable tech and brand campaigns, here’s what’s making news across the industry:

EōS Fitness Acquired
EōS Fitness enters a new growth phase with fresh private equity backing. According to The Wall Street Journal, the deal values the company at $1.5 billion including debt.

UFC GYM Heats Up with Habit Burger
UFC GYM teams up with Habit Burger for a playful lifestyle campaign featuring the Hot Dads of Habit x UFC GYM Calendar, spotlighting a fresh way to frame healthy eating.

Planet Fitness Q1 Earnings
Planet Fitness reports revenue growth and membership gains but keeps an eye on tariff exposure. Same-club sales rose 6.1%, and membership surpassed 20 million.

Xponential Fitness Quarterly Results
Xponential sees strong system-wide sales but faces a revenue and profit dip. 2025 is being called a stabilization year as the company focuses on operational efficiencies.

WHOOP Launches New ECG Wearables
WHOOP introduces its 5.0 and MG devices, offering 14-day battery life, heart health tracking, and physiological age features in a redesigned platform.

Life Time Reports Strong Financials
Life Time’s revenue and profit surged in Q1, with updated guidance projecting up to $2.98 billion in revenue for 2025. Membership growth and new club plans are on track.

WeightWatchers Files for Chapter 11
WW International initiates a financial restructuring to eliminate $1.15 billion in debt and shift focus toward clinical weight loss support amid rising GLP-1 competition.

Stay fit, stay informed, and keep your fitness business in shape.

#fitnessbusiness #fitnessindustry #fitnessnews