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This Week In Fitness: Maxiom AI Launch, Strava x Breakaway, PHIT Act, UNITY x Stride
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Welcome to This Week in Fitness — where we crunch the latest fitness business headlines all in under 5 minutes. Hosted by Krissy Vann, this weekly segment from All Things Fitness & Wellness delivers quick, credible insights for operators, executives, and decision-makers in the global fitness industry.
Here’s what’s making news this week:
1. Maxiom AI Launches with $2M Seed + $6M Series A
Maxiom Labs introduces SmartCoach AI, a digital platform using biometric data to deliver personalized training. A clinical trial is set to test its performance against traditional coaching.
2. UNITY Fitness and Stride Team Up
Launching in Toronto, UNITY360 memberships combine diagnostics, recovery, and personalized training in a data-driven wellness experience.
3. PHIT Act Advances in U.S. House
The long-awaited PHIT provision was included in a newly passed House tax package, potentially allowing Americans to use pre-tax dollars on fitness expenses.
4. The Commons Expands into Wellness
Australian coworking brand The Commons announces an all-in-one health club concept set to open in Melbourne, with coworking, fitness, and recovery in one space.
5. ISSA Launches GLP-1 Support Course
The International Sports Sciences Association rolls out new training to equip fitness professionals supporting clients on GLP-1 medications like Ozempic and Wegovy.
6. Strava Acquires The Breakaway
Strava adds a cycling training platform to its growing suite of tools, further investing in structured coaching experiences for subscribers.
7. ŌURA Rolls Out Movement Updates
ŌURA’s new features expand movement tracking, improve heart rate zone personalization, and integrate with partner platforms to offer deeper wellness insights.
8. YogaSix Introduces Y6 Mobility
YogaSix debuts a mobility-focused class format across select U.S. studios, catering to growing interest in recovery and sustainable movement.
#fitnessbusines #fitnessindustry #fitnessnews
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