This Week in Fitness: Orangetheory Partners with Molekule, Pvolve Expands, and Therabody Targets Women’s Wellness

All Things Fitness and Wellness

Welcome to This Week in Fitness, where we crunch the latest fitness business headlines to keep your fitness business in shape! From innovative wellness initiatives to industry growth, Krissy Vann has you covered in under five minutes.
Stories This Week:
Orangetheory Partners with Molekule:
With cold and flu season in full swing, Orangetheory Fitness is enhancing air quality in select studios by deploying Molekule’s FDA-cleared PECO-HEPA technology. This move aims to create safer and healthier workout spaces, reflecting a growing industry trend toward health-focused innovations.
Therabody Launches for Women's Wellness:
Therabody has introduced Therabody, for Her, a program designed to address women’s health needs across key life stages, including mental well-being, menstruation, motherhood, and menopause. This initiative is part of a broader effort in the industry to prioritize science-backed solutions for women’s wellness.
MyFitnessPal Tackles Extreme Diets with FadLab:
In response to New Year diet trends, MyFitnessPal’s FadLab is shedding light on the dangers of restrictive dieting. The initiative highlights the importance of sustainable progress over quick-fix solutions and aims to educate users on the benefits of balanced health strategies.
Global Wellness Summit’s 2025 Trends:
The Global Wellness Summit’s Future of Wellness report outlines key trends shaping the industry. These include a return to analog wellness experiences, the rise of social saunas, wellness travel, and advancements in wearable health technology. Fitness businesses have opportunities to expand offerings that align with these evolving consumer preferences.
Pvolve Expands with New Franchise Locations:
Boutique fitness brand Pvolve is growing its footprint with new studios in Dallas, Miami, Charlotte, and Portland. Known for its low-impact functional training, the brand is meeting increased demand for sustainable, longevity-focused fitness solutions.
Affordability Barriers in Fitness:
A new report from the Health & Fitness Association highlights affordability as a key barrier to accessing fitness facilities. The study found that reducing membership costs could significantly increase participation, leading to improved public health outcomes, stronger communities, and economic growth.

Chapters

1. Intro (00:00:00)

2. Orangetheory Partners with Molekule (00:00:14)

3. Therabody Launches for Women's Wellness (00:00:39)

4. MyFitnessPal Tackles Extreme Diets with FadLab (00:01:05)

5. Global Wellness Summit’s 2025 Trends (00:01:37)

6. Pvolve Expands with New Franchise Locations (00:02:17)