Episode 201: Letting Go of Shoulds and Diversifying Income Streams [featuring Gabrielle Juliano-Villani]

All Things Private Practice Podcast

Are you a therapist or entrepreneur feeling boxed in by traditional one-on-one client work?

In this episode, Patrick Casale and Gabrielle Juliano-Villani talk about the necessity of diversifying income for mental health professionals—especially those who are neurodivergent or just burned out by endless back-to-back sessions.

3 key takeaways:

1. Diversification = Freedom & Sustainability: For many of us, sticking to the same routine is draining. Multiple streams of income aren’t just exciting—they’re pivotal for staying creative, sustaining energy, and protecting your mental health.
2. Embrace Experimentation & Let Go of “Shoulds”: It's a journey. From group practice to online courses, coaching, or retreats, pivoting your career takes time, trial and error, and a willingness to release the pressure of how things "should" be done. Start small, experiment, and don’t be afraid to fail forward.
3. Authenticity Wins Over Vanity Metrics: Social media is full of smoke and mirrors. Real connection and engagement come from authentic storytelling—sharing self-doubt, being honest about the process, and tapping into the real transformation you offer, not flashy highlights.

More about Gabrielle:

Gabrielle Juliano-Villani is a licensed clinical social worker, consultant, coach, entrepreneur, and educator based in Sarasota, FL. She has been in the mental health field for over a decade specializing in stress, chronic health conditions, and trauma.

After realizing her own burnout in 2021, she sold her thriving group practice and made it her mission to educate others on the impact stress has on our everyday lives. Gabrielle pulls from her experience as an EMDR and Polyvagal Informed therapist to utilize mind/body approaches to help others implement everyday strategies to manage stress and live their best lives.

Gabrielle is an international speaker, retreat leader, and has been featured in Authority Magazine, The Daily Om, Bustle, and the Everyday Woman TV Network. When she's not working, Gabrielle is teaching Zumba, surfing, or reading a psychological thriller at the beach.

• Gabrielle's Website: gabriellejulianovillani.com

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Thanks to Our Sponsors: The Receptionist for iPad, Alma, & All Things Private Practice — 2025 & 2026 Retreats!

✨ The Receptionist for iPad

Thanks to The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

✨ Alma

Thanks to Alma for sponsoring this episode.

Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals who are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details and more time delivering great care. You support your clients. Alma supports you. Visit helloalma.com/ATPP to learn more.

✨ All Things Private Practice — 2025 & 2026 Retreats

All Things Private Practice has some amazing retreat experiences coming up in 2025 and 2026.

If you're a leader or aspiring to start a group practice, join our Leadership Retreat in Chania, Crete, from September 6th to 11th. In 2026, we have two retreats in Queenstown, New Zealand. The first is for Neurodivergent Entrepreneurs from March 1st to 8th, and the second retreat, Beyond Private Practice, focuses on moving beyond one-on-one therapy and creating alternative income streams from March 15th to 22nd.

Spaces are limited, so check the links to sign up today. Doubt yourself, do it anyway!

• Leadership Retreat in Chania, Crete: empoweredescapes.com/greece-retreat-2025
• Neurodivergent Entrepreneurs in Queenstown, New Zealand: allthingspractice.com/new-zealand-neurodivergent
• Beyond Private Practice in Queenstown, New Zealand: allthingspractice.com/new-zealand-income-streams

Mentioned in this episode:

Headway

Headway makes taking insurance as a group practice easy. They're the only platform built for in-network groups that gives you the tools, support, and stability you need to offload admin and take insurance as a team. With better reimbursement rates, faster credentialing, and biweekly payments you can count on, Headway empowers your group practice to focus less on claims and more on your clients. Visit https://resources.headway.co/atpp to see how Headway can help you scale your team without the stress.

The Receptionist for iPad

I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.

Alma

I want to thank Alma for sponsoring this episode. Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals who are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details, and more time delivering great care. You support your clients. Alma supports you. Visit helloalma.com/ATPP to learn more.

All Things Private Practice — 2025 & 2026 Retreats

All Things Private Practice has some amazing retreat experiences coming up in 2025 and 2026. Join us in Edinburgh, Scotland for the second Doubt Yourself, Do It Anyway Summit from July 14th to 17th, 2025! We have an incredible lineup of 12 speakers and offer 12 MBCCEs. If you're a leader or aspiring to start a group practice, join our Leadership Retreat in Chania, Crete, from September 6th to 11th. In 2026, we have two retreats in Queenstown, New Zealand. The first is for Neurodivergent Entrepreneurs from March 1st to 8th, and the second retreat, Beyond Private Practice, focuses on moving beyond one-on-one therapy and creating alternative income streams from March 15th to 22nd. Spaces are limited, so check the links to sign up today. Doubt yourself, do it anyway! Doubt Yourself, Do It Anyway Summit in Scotland: https://www.empoweredescapes.com/scotland-july-2025-summit Leadership Retreat in Chania, Crete: https://www.empoweredescapes.com/greece-retreat-2025 Neurodivergent Entrepreneurs in Queenstown, New Zealand: https://www.allthingspractice.com/new-zealand-neurodivergent Beyond Private Practice in Queenstown, New Zealand: https://www.allthingspractice.com/new-zealand-income-streams