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Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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COVID-19’s Impact on Influencer Marketing -- Justin Moore (Founder & CEO, Trending Family)
Manage episode 259287706 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Justin Moore is the Founder & CEO of Trending Family, an influencer marketing agency that specializes in connecting brands with family-friendly creators. Justin is a serial entrepreneur who started his career in medical device sales before encouraging his wife April to launch a YouTube channel and later joining her in the business full time.
In this episode, Justin and I discuss how the global coronavirus pandemic has affected the influencer marketing industry, from brands needing to rapidly pivot their creative strategies to creators receiving higher views but lower CPMs and fill rates. We each share recent examples of creative campaigns and advertisers that have increased their marketing activity amidst the crisis. Justin also highlights the recent trend of “doom surfing” and encourages influencers to listen to their audience in order to create informative or entertaining content to suit their viewers. Finally, we examine the long-term ramifications of COVID-19 and predict that this will accelerate cord cutting and the move of traditional ad dollars to digital platforms.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
185 episodes
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Manage episode 259287706 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Justin Moore is the Founder & CEO of Trending Family, an influencer marketing agency that specializes in connecting brands with family-friendly creators. Justin is a serial entrepreneur who started his career in medical device sales before encouraging his wife April to launch a YouTube channel and later joining her in the business full time.
In this episode, Justin and I discuss how the global coronavirus pandemic has affected the influencer marketing industry, from brands needing to rapidly pivot their creative strategies to creators receiving higher views but lower CPMs and fill rates. We each share recent examples of creative campaigns and advertisers that have increased their marketing activity amidst the crisis. Justin also highlights the recent trend of “doom surfing” and encourages influencers to listen to their audience in order to create informative or entertaining content to suit their viewers. Finally, we examine the long-term ramifications of COVID-19 and predict that this will accelerate cord cutting and the move of traditional ad dollars to digital platforms.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
185 episodes
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Similar to All Things Video
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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