EP 203 - Creating a Distinctive Voice for Any Brand

Alt Marketing School

In this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why "writing drunk, editing sober" is the creative hack you need. We're diving into authentic content creation, dodging shiny object syndrome, and letting ideas "joyfully fester" into perfection. From freelance tips to social media savvy, this episode's got it all.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial
TikTok: @beccasocial

ABOUT OUR GUEST ♥️
Mel is a Creative Copywriter, specialising in personality-packed copy. Also a qualified careers advisor, she’s worked as a childminder, shop assistant, local government grunt and event coordinator. As well as writing for Freelancer Magazine, Mel runs regular audio events for freelancers, as half of “Barfield & McKinney”
Website: https://allcopymel.com
LinkedIn: melaniebarfield

EPISODE RESOURCES ✍️
Purpose-Driven Copywriting Course
A Self-Help Guide for Copywriters by Dan Nelken

Copywriting is…by Andrew Boulton

Voicebox by Nick Parker

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