The CX Illusion: Scores Are Up, Satisfaction Is Down w/ Ed Murphy

Amas Talks Podcast

In this conversation, Amas Tenumah and Edward Murphy delve into the current state of customer experience (CX), exploring how customer expectations have evolved, the role of metrics, and the impact of AI on customer interactions. They discuss the importance of employee experience in delivering quality CX and the need for leadership to prioritize customer-centric strategies. The conversation emphasizes the significance of understanding the 'why' behind customer experiences and the necessity of integrating qualitative insights with quantitative data. Murphy shares his perspective on the future of CX, advocating for a balanced approach that values both technology and human interaction.Customer satisfaction metrics can be misleading averages.Benchmarking should focus on self-improvement rather than industry averages.Expectations of customers have lowered over time.AI can handle simple transactions but struggles with complex issues.The disconnect between marketing promises and actual customer experience is growing.Customer experience should be defined simply as how customers feel after an interaction.NPS and similar metrics can oversimplify the customer experience.Leadership must prioritize customer experience to drive change.Employee experience directly impacts customer experience.Technology should support, not replace, human interaction in customer service."Benchmark against yourselves, right?""It's always been about the human.""It's performative, right?""Your CFO has to be your best friend.""You can't just say smile.""CX is about mindsets and behaviors.""Technology is an enabler.

Ed: https://www.linkedin.com/in/edmurphy1/