The 808 Ranch With Lamar and Shari Steiger

American Cattlemen Podcast

Lamar grew up in northeast Wyoming on the JH Ranch until the 1970s, when the Steiger family moved to northwest Arkansas, where Lamar managed the family’s dairy and beef operation. He then served as general manager for JAC's Ranch—the largest Angus seed-stock producer in Arkansas. Beginning in 2014, Lamar helped lead a dramatic and innovative change to the Walmart beef supply by helping to create a proper ranch-to-retail supply chain that ensures consistency and quality at an everyday low price. He continues to consult with major retailers, AgTech firms, and ranchers nationwide on ranch management and profitability. He is an expert in ranch-to-retail beef supply and profitable ranch management. Lamar is a supply chain consultant for several international ‘go to market’ food supply chain clients and currently serves as a board member of New Zealand protein packaging company, FoodCap, and Völur - a Norwegian AI company uniquely positioned to increase profit margins in packing plants.

Shari is responsible for the design and details of The 808 infrastructure. She received her secondary education and a degree in Biology from Drury University, as well as her math certification from the University of Arkansas. She taught 7th-grade math and science in Bentonville until she homeschooled her three children through 9th grade. Shari’s love of education has led her to serve on the Thaden School Board of Directors since 2016. Having spent every summer with her maternal grandparents on their farm in SW Missouri and raising her children on JAC’s Ranch, Shari sees The 808 as a continuing legacy for the next generation. The 808 is not just a business, but a place of retreat and recreation for families and friends, offering river activities, horseback riding, sundowners, and exploring the land on mules. Shari loves spending time with her grandchildren and family, serving at their local church, gardening, horseback riding, and traveling with Lamar.

The 808 is an innovative, retail-focused ranch. We are third- and fourth-generation ranchers equipped with modern ranching technologies, data-driven insights on beef consumer trends, and key relationships with world-class retailers. We consistently produce genetically superior cattle and are uniquely positioned to help build reliable beef supply chains that benefit both ranchers and consumers.

Owning The 808 Ranch is the realization of a lifelong dream for Lamar and Shari. Growing up on ranches themselves, the Steigers developed a love of the land and a desire to cultivate that same love in future generations. After they got married, Lamar and Shari worked Jac’s ranch together, riding horses after dinner, scouring the land for rocks with holes, and taking family drives to check on the cattle.

When the dream of owning The 808 became a reality in 2020, the Steigers envisioned a ranch that would build on the legacies of their parents and grandparents. Not only did they endeavor to cultivate excellence in their cattle operation, but they also invest in the next generation of aspiring ranchers and farmers. Understanding the demands of ranch life firsthand, the Steigers are actively engaged in the local community, empowering the next generation to take up the task when the time comes.

Lamar and Shari intentionally built The 808 as a place to gather, reconnect, and create lasting memories amidst the beauty of nature. Together, they are working to elevate America’s herd and cultivate a love for the land and industry in the next generation, while fostering beautiful memories for everyone who gets the opportunity to visit The 808.

For previous episodes of the American Cattlemen Podcast, please visit: www.americancattlemen.com.

American Cattlemen Podcast is Sponsored By:

DMTC Consulting

Rawhide Portable Corrals

Udder Tech, Inc.