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173 | The Content That Converts Isn’t Always the Content That Gets Likes
Manage episode 477537600 series 3399623
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If your content is getting engagement on social — but still not turning into inquiries — this episode is going to change the way you think about what actually matters (and what to track).
In today’s episode, I’m breaking down why the most powerful, conversion-driving content isn’t always the one with the highest likes or the most shares — and what to look for instead when measuring if your content is really doing its job.
Topics discussed:
- Why high-performing posts don’t always translate into dream clients
- The shift from content that “performs” to content that connects (and converts)
- How to create content that builds emotional safety, trust, and momentum
This is your permission to stop chasing visibility and engagement — and start creating content that makes someone say, “I don’t need to keep looking. I want to work with her.”
DM me on Instagram @heykristamarie and let me know which part you’re taking into your content this week 💛
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- <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
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