The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Kevin King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#441 - Viral Product Launch Secrets: How Kate Bray's Genius Idea Took Over TikTok
Manage episode 475009152 series 2435510
Content provided by Kevin King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
E-commerce seller Kate Bray shares how she turned a personal problem into a likely 8-figure Amazon product. Learn her unique launch strategy in this inspiring episode!
Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate's expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate’s story is a testament to transforming personal needs into entrepreneurial triumphs.
In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere.
Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don't miss the insights and strategies shaping the future of e-commerce and innovation.
In episode 441 of the AM/PM Podcast, Kevin and Kate discuss:
- 00:00 - Amazon E-Commerce Success Story
- 00:25 - Unique Product Solving Women's Problems
- 03:13 - E-Commerce Journey From Nursing Student
- 08:53 - Navigating the Amazon Community
- 11:26 - Creating a Vibrant Company Culture
- 19:42 - Culture of Openness and Positivity
- 23:20 - Entrepreneurial Inspiration and Product Development
- 24:12 - Innovating Period Pain Relief Products
- 30:56 - Building Email List From TikTok Success
- 34:54 - Launching and Scaling E-Commerce Success
- 37:43 - Successful Product Launch and Marketing Strategy
- 43:07 - Creativity and Validation in Fashion
- 44:11 - Innovative Period Pain Relief Business
- 45:28 - Website Conversion Through Education and SEO
- 49:32 - Amazon Selling Course Recommendation
- 50:00 - Kevin King's Words Of Wisdom
466 episodes
Share
Manage episode 475009152 series 2435510
Content provided by Kevin King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
E-commerce seller Kate Bray shares how she turned a personal problem into a likely 8-figure Amazon product. Learn her unique launch strategy in this inspiring episode!
Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate's expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate’s story is a testament to transforming personal needs into entrepreneurial triumphs.
In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere.
Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don't miss the insights and strategies shaping the future of e-commerce and innovation.
In episode 441 of the AM/PM Podcast, Kevin and Kate discuss:
- 00:00 - Amazon E-Commerce Success Story
- 00:25 - Unique Product Solving Women's Problems
- 03:13 - E-Commerce Journey From Nursing Student
- 08:53 - Navigating the Amazon Community
- 11:26 - Creating a Vibrant Company Culture
- 19:42 - Culture of Openness and Positivity
- 23:20 - Entrepreneurial Inspiration and Product Development
- 24:12 - Innovating Period Pain Relief Products
- 30:56 - Building Email List From TikTok Success
- 34:54 - Launching and Scaling E-Commerce Success
- 37:43 - Successful Product Launch and Marketing Strategy
- 43:07 - Creativity and Validation in Fashion
- 44:11 - Innovative Period Pain Relief Business
- 45:28 - Website Conversion Through Education and SEO
- 49:32 - Amazon Selling Course Recommendation
- 50:00 - Kevin King's Words Of Wisdom
466 episodes
All episodes
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Similar to AM/PM Podcast
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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continue reading
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
4k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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