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A Brand Born in an Ambulance - Trace Brand Building
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Company: Trace Brand Building
Owners: Tracey Felicidade Jones
Year Started: 2022
Employees: 1-10
What do a cross-country road trip in an old ambulance and global brand strategy have in common? Tracey Felicidade Jones, founder of Trace Brand Building, shares her wild entrepreneurial journey from escaping danger in South Africa to building a purpose-driven agency in the U.S.
Inside this episode:
- How Tracey built an international agency rooted in clarity, creativity, and courage
- Why visual equity is a must-have for brands that want to be remembered
- The common branding mistake that leads to costly rework
- How brand archetypes shape messaging—and why your agency should lean into them
- A global perspective on doing business and what the U.S. gets surprisingly right
Chapters
1. Trace Brand Building (00:00:00)
2. Intro (00:01:20)
3. The Journey of Big Jude (00:03:15)
4. Starting an Agency in South Africa (00:08:54)
5. No Vendors Here (00:20:34)
6. An Education System Flawed (00:24:25)
7. Born or Made? (00:33:06)
8. Trust but Verify (00:36:03)
139 episodes
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