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Building Brands for the Bands You Grew Up With - BubbleUp
Manage episode 476918977 series 3398501
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Company: BubbleUp
Guest: Lee Totten
Year Started: 2004
Employees: 50-99
Working with rockstars sounds glamorous but behind the scenes is a high-stakes, high-pressure world where websites crash, fans demand instant support, and one missed detail can derail a global livestream. In this episode, Lee Totten, co-founder of BubbleUp, shares how his agency became the digital backbone for artists like Jimmy Buffett, Foo Fighters, and The Lumineers.
Key Takeaways
- Why building trust with fans (or customers) matters more than flashy tech
- Why shared experiences, not just content, build lasting engagement
- The best way to turn service slip-ups into raving fan moments
Chapters
1. BubbleUp (00:00:00)
2. A Song About Jager (00:01:32)
3. A Voice Lost and Voices Gained (00:06:27)
4. Wasting Away In... (00:08:35)
5. Starstruck? (00:13:25)
6. Fundamentals = Success (00:20:22)
7. 600k Email Mistake (00:29:00)
8. Born or Made? (00:30:52)
9. Foo Fightin' (00:34:49)
137 episodes
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