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From Laid Off While Pregnant to Leading a Top Email Agency - 108 Degrees
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Company: 108 Degrees Digital Marketing
Guests: MaryAnn Pfeiffer
Year Started: 2001
Employees: 1-10
What happens when an agency owner stops doing it all and decides to go all in on what truly works? In this episode, Maryann Pfeiffer of 108 Degrees shares how becoming a recognized expert, through years of focused effort, transformed her agency’s positioning, visibility, and lead generation. You'll hear a candid take on the real investment required to build credibility and why saying no can be the smartest move you make.
Inside this episode:
- Why doing everything for everyone dilutes your expertise (and what to do instead)
- How an investment around a tool like Mailchimp led to unexpected business opportunities
- The importance of community and certification in building authority
- What most agency owners overlook when refining their services
- A refreshingly honest view of the emotional and strategic pivots behind agency growth
Chapters
1. 108 Degrees Digital Marketing (00:00:00)
2. Introduction (00:00:41)
3. A Tech Career Pivot (00:09:26)
4. From Consultant to Email Agency (00:14:30)
5. A Big Investment in Email (00:21:58)
6. Building a Healthy Culture (00:30:04)
7. The Future of Agencies (00:33:20)
8. Born or Made (00:35:33)
9. The #1 Agency Goal (00:37:57)
144 episodes
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