No Looking Back - The $250K Debt That Changed Everything - The James Agency
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Company: The James Agency
Owners: Veronique James
Year Started: 2005
Employees: 50 – 99
What happens when life throws you a massive financial setback before your career even starts?
Veronique James didn’t just overcome adversity, she used it as fuel to build The James Agency, a powerhouse of creativity and strategy. In this episode, she shares her journey from early struggles to scaling a successful agency, her leadership philosophy, and the game-changing decisions that shaped her business.
If you’ve ever wondered how to weather financial setbacks, grow an agency with intention, or implement open-book management for stronger team buy-in, this episode is packed with insights you won’t want to miss.
Key Takeaways
- How Veronique turned a financial crisis into the foundation for her success.
- Why transparency in finances can empower your team and drive growth.
- The simple yet powerful 10% Project that helped TJA stay lean and profitable.
- Pivoting in crisis, how her agency rebounded from a 62% revenue loss during COVID without layoffs or pay cuts.
Chapters
1. The James Agency (00:00:00)
2. Introduction (00:00:41)
3. A Roadblock to the Fast Track (00:03:20)
4. Pivot or Die (00:14:55)
5. 62% Revenue Loss in an Hour (00:17:14)
6. Empowerment via Open Book Management (00:21:09)
7. Doing Cool Things (00:30:54)
8. Born or Made (00:33:05)
9. Fake it Til You Make It (00:35:05)
139 episodes