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009 - How Customer Experience Shapes Your Brand w/ Coby Pachmayr

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Manage episode 216257539 series 2352252
Content provided by Alex Bass & Andra Vomir, Alex Bass, and Andra Vomir. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Bass & Andra Vomir, Alex Bass, and Andra Vomir or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Brand. A term that means so many different things to so many different people. Most simply think that a company's brand is their logo and color scheme. For Coby Pachmayr, it is so much more. With a background in systems engineering and automation, Coby started Idea Spring, a branding and marketing agency with the unique focus on solving business problems through ongoing customer experience improvements.

On this episode, Coby explains how your brand is shaped and defined by the product, service, and customer experience that you are delivering. All of which are areas that directly affect your brand through perception. How though, can you leverage something like automation to improve your brand?

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  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 216257539 series 2352252
Content provided by Alex Bass & Andra Vomir, Alex Bass, and Andra Vomir. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Bass & Andra Vomir, Alex Bass, and Andra Vomir or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Brand. A term that means so many different things to so many different people. Most simply think that a company's brand is their logo and color scheme. For Coby Pachmayr, it is so much more. With a background in systems engineering and automation, Coby started Idea Spring, a branding and marketing agency with the unique focus on solving business problems through ongoing customer experience improvements.

On this episode, Coby explains how your brand is shaped and defined by the product, service, and customer experience that you are delivering. All of which are areas that directly affect your brand through perception. How though, can you leverage something like automation to improve your brand?

Links from the show:

  continue reading

19 episodes

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