Message into the Community with Tom Howell

Anatomy Of Leadership

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Curious about the art of brand mechanics and how effective listening can transform your career? Join us as we sit down with Tom Howell, a marketing communications expert with over four decades of experience. Tom, a principal at Hundred Trees LLC, shares his remarkable journey from broadcast news to leading iconic campaigns such as Louisville Water Company's Pure Tap and Kentucky's Unbridled Spirit. Discover how his unique title, "brand mechanic," came to be, and why listening is his superpower. Tom's heartfelt stories about being a grandfather add a personal touch to our conversation on leadership and branding.
We then venture into the world of hospice and palliative care, inspired by the poignant tagline, "because the end of life is part of living." Reflecting on insights from focus groups and leadership principles from "The Anatomy of Leadership," we discuss the necessity of aligning organizational offerings with community needs through effective two-way communication. Learn about the importance of reliability, qualitative research, and the power of metaphors in shaping internal and external messaging strategies. This chapter underscores the importance of making and keeping promises, especially in sensitive fields like end-of-life care, where social media can amplify both successes and failures.
Finally, we explore the profound impact of leadership on branding and customer care. Tom and I delve into real-life examples, such as the "Unbridled Spirit" campaign, and how it repositioned Kentucky as a desirable destination, enhancing both employee morale and customer perception. Through stories of leadership during crises and the concept of the GIMBA walk, we emphasize the importance of leaders staying connected with their teams and customers. This episode offers valuable insights into how a cohesive and inclusive brand message can create lasting community impact and drive organizational success. Tune in to discover how transformative leadership and effective branding go hand-in-hand.
Guest: Tom Howell, Principal at Hundred Trees LLC
Host: Chris Comeaux, President / CEO of TCN/TCG
https://www.teleioscn.org/anatomy-of-leadership/message-into-the-community-with-tom-howell

Chapters

1. Message into the Community with Tom Howell (00:00:00)

2. Leadership and Branding (00:00:02)

3. Message Into the Community and Communication (00:04:31)

4. Brand Promise and Community Impact (00:09:05)

5. Consumer Insights and Brand Storytelling (00:20:08)

6. Leadership Connection With Brand Impact (00:29:22)

7. Transformative Leadership and Customer Care (00:37:22)