66. Beyond Marketing: Exploring the Heart of Branding with previous Sony Exec and Branding Expert, Laura Bull

AND/BOTH Podcast

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In this episode of The And Both Podcast, Laura Bull, founder of The Brand Management Company and author of From Individual to Empire, joins us for an insightful conversation on personal branding, motherhood, and how identity evolves over time. Laura shares her journey from becoming one of the youngest executives at Sony Music—working with stars like Carrie Underwood and Brad Paisley—to launching her own brand agency while raising two daughters. She breaks down the difference between marketing and branding, how to craft a lasting narrative, and why personal evolution doesn’t mean abandoning who you are.

What you'll learn:

• The difference between branding and marketing—and why it matters for your business
• How to identify your personal brand pillars that stay true across all life seasons
• Why many entrepreneurs fail with marketing due to unclear branding
• How motherhood and big life transitions impact identity and brand narrative
• How Laura helps clients build sustainable, authentic brands with her signature brand matrix
• Why even powerhouse figures like Martha Stewart and Adele stick to core branding (and what you can learn from them!)
• Practical branding advice and tools

Connect with Laura:

Instagram: @thelaurabull and @thebrandmgmtco

Website: https://thebrandmgmt.com

Connect with Ashley:

Website: https://dovetaildesigns.co

Podcast website: https://www.andbothpodcast.com/

AND/BOTH Community: https://www.andbothpodcast.com/andboth-community

Dovetail® App: https://airtable.com/appn6w6IWipJYIuA3/pagZys7UnECzM46iJ/form

Social:

Instagram: @dovetailapp

Facebook: https://www.facebook.com/dovetaildesigns.co

LinkedIn: https://www.linkedin.com/in/ashleyblackington/