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Engaging and Keeping 55+ Prospects Happy: Insights from Rob Krohn of Epcon Communities-105
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In this episode of Anewgo of New Home Sales, Anya Chrisanthon sits down with Rob Krohn, VP of Marketing at Epcon Communities and Epcon Franchising. Rob shares his insights on the evolving 55+ home buyer demographic and how builders can effectively engage and keep these prospects happy throughout their journey.
Key takeaways include:
- Understanding the differences between early wave boomers, late wave boomers, and early wave Gen Xers in terms of financial wherewithal and preferences
- Adapting amenities and communal spaces to cater to the more individualistic Gen X buyers
- Providing tools and resources that allow prospects to self-direct their journey and build trust before engaging with sales
- Leveraging a full marketing mix, including targeted direct mail and social media platforms like Facebook, YouTube, Instagram, and TikTok
- Educating cash buyers on the minimal impact of high interest rates on their purchase decision and focusing on quality of life improvements
- Hiring professionals with proven results in marketing and lead generation, preferably with a focus on the home building industry
Rob also touches on the potential for technology companies to disrupt the home building industry by becoming builders themselves. Tune in for valuable insights on engaging the evolving 55+ home buyer demographic.
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