Felicia Berry on Turning Brochures Into Buyers—and the Value OSCs Bring to Builders-139

Anewgo of New Home Sales

In this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights, Felicia reveals how data, follow-up, and smart tech empower her to close deals—often entirely remotely. Whether you're a builder, marketer, or OSC, this episode is packed with actionable takeaways to help you connect with buyers faster and smarter.

🔍 Episode Highlights:

In this episode, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares her unique journey from marketing to sales and how she leverages technology to streamline the buyer journey and support her team. Topics include:

• Felicia’s career path and the creation of the OSC role at Viera Builders
• A typical day in the life of an OSC and why follow-up is everything
• How she uses Lasso CRM and Anewgo Insights together for smarter lead tracking
• How Anewgo Marketing App (My Home App) helps buyers visualize homes remotely—down to elevations, flex options, and kitchen finishes
• Real-time integration with pricing, inventory, and design options through Anewgo Data Integration
• How Interactive Design Tools empower both buyers and sales teams across multiple touchpoints (website, sales centers, and design studio)
• Creating monthly insight reports to guide sales, marketing, and design decisions
• Buyer behavior trends (spoiler: color is making a comeback!) and how data can drive smarter spec home design