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How Melissa Cervin Uses Data to Drive Smarter Marketing at Lombardo Homes-137

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Manage episode 478485795 series 3296926
Content provided by Anya Chrisanthon and John Lee, Anya Chrisanthon, and John Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anya Chrisanthon and John Lee, Anya Chrisanthon, and John Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and what’s next for tech in homebuilding.

  continue reading

137 episodes

Artwork
iconShare
 
Manage episode 478485795 series 3296926
Content provided by Anya Chrisanthon and John Lee, Anya Chrisanthon, and John Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anya Chrisanthon and John Lee, Anya Chrisanthon, and John Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and what’s next for tech in homebuilding.

  continue reading

137 episodes

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