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Building and running a successful API Program in a high-asset travel company

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Manage episode 301667923 series 2978865
Content provided by Pronovix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pronovix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

TUI (Touristik Union International) is the largest leisure, travel and tourism company in the world.

In episode 2 Robin Meissner (Head of API transformation) talked about TUI’s digital transformation efforts in the past 2 years from the first API they published to the future API and interface ecosystem he envisions for TUI.

Tune in and learn:

  • TUI is a “high-asset” company that grew through acquisitions and that has many local partners. What challenges did this create for TUI in its digital transformation journey?
  • Why technology is only half of a successful API program?
  • Why and how Robin’s team took an iterative, inclusive approach in their API program instead of trying to kick off with a perfect digital experience?
  • How the value of APIs is perceived by internal management, and
  • What KPIs and other factors can indicate the success of a digital transformation program and facilitate management buy-in?
  continue reading

59 episodes

Artwork
iconShare
 
Manage episode 301667923 series 2978865
Content provided by Pronovix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pronovix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

TUI (Touristik Union International) is the largest leisure, travel and tourism company in the world.

In episode 2 Robin Meissner (Head of API transformation) talked about TUI’s digital transformation efforts in the past 2 years from the first API they published to the future API and interface ecosystem he envisions for TUI.

Tune in and learn:

  • TUI is a “high-asset” company that grew through acquisitions and that has many local partners. What challenges did this create for TUI in its digital transformation journey?
  • Why technology is only half of a successful API program?
  • Why and how Robin’s team took an iterative, inclusive approach in their API program instead of trying to kick off with a perfect digital experience?
  • How the value of APIs is perceived by internal management, and
  • What KPIs and other factors can indicate the success of a digital transformation program and facilitate management buy-in?
  continue reading

59 episodes

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