MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned App Marketing By App Masters podcast

1
App Marketing Trends That Will Explode Q4 Growth (2025) 11:51

1 day ago11:51

11:51

What’s working in app marketing right now, and where is it headed in Q4 2025? In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition. Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025. You’ll Learn: ✅ Why iOS users convert faster and spend more than Android users (with real data) ✅ How to use remarketing to boost retention and lifetime value ✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them ✅ Growth tactics from top apps like Timu that increase repeat purchases ✅ The “5% Retention Strategy” that can grow revenue by up to 95% If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025. 📌 Key Recommendations from the Report: Start user acquisition campaigns earlier to reduce CPI risk Shift more budget toward iOS for higher returns Make remarketing a core growth lever in mature or saturated markets 🔗 Download the full report → https://shorturl.at/uJmak 🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com ********************************************* SPONSORS Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Apps are shifting billions. Timing is everything. iOS users are your VIPs. If you're in e-commerce and still running last year's playbook, you're already behind. The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app. Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
App Marketing Trends That Will Explode Q4 Growth (2025) 9:47

1 day ago9:47

9:47

What’s working in app marketing right now, and where is it headed in Q4 2025? In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition. Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025. You’ll Learn: ✅ Why iOS users convert faster and spend more than Android users (with real data) ✅ How to use remarketing to boost retention and lifetime value ✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them ✅ Growth tactics from top apps like Timu that increase repeat purchases ✅ The “5% Retention Strategy” that can grow revenue by up to 95% If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025. 📌 Key Recommendations from the Report: Start user acquisition campaigns earlier to reduce CPI risk Shift more budget toward iOS for higher returns Make remarketing a core growth lever in mature or saturated markets 🔗 Download the full report → https://shorturl.at/uJmak 🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com ********************************************* SPONSORS Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Apps are shifting billions. Timing is everything. iOS users are your VIPs. If you're in e-commerce and still running last year's playbook, you're already behind. The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app. Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
Full Teardown of This $900K/Year Morning Routine App 13:42

3 days ago13:42

13:42

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine! You'll learn: ✅ How Routinery ranks #1 for “morning routine” ✅ What’s working in its onboarding & paywall strategy ✅ Monetization tactics that drive conversions fast ✅ The one growth strategy that most devs ignore ✅ My personal morning routine & productivity boost formula If you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap. Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue. Get MagicMind today: You have a limited offer you can use now, that gets you up to 50% off your first subscription or 20% off one time purchases with code: APPM50 at checkout You can claim it at: https://www.magicmind.com/APPM50 Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Apps are shifting billions. Timing is everything. iOS users are your VIPs. If you're in e-commerce and still running last year's playbook, you're already behind. The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app. Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
Full Teardown of This $900K/Year Morning Routine App 12:02

3 days ago12:02

12:02

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine! You'll learn: ✅ How Routinery ranks #1 for “morning routine” ✅ What’s working in its onboarding & paywall strategy ✅ Monetization tactics that drive conversions fast ✅ The one growth strategy that most devs ignore ✅ My personal morning routine & productivity boost formula If you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap. Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue. Get MagicMind today: You have a limited offer you can use now, that gets you up to 50% off your first subscription or 20% off one time purchases with code: APPM50 at checkout You can claim it at: ⁠https://www.magicmind.com/APPM50⁠ Work with us: ⁠https://www.appmasters.com⁠ Indie App Santa: ⁠https://www.indieappsanta.com⁠ Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠ ********************************************* Apps are shifting billions. Timing is everything. iOS users are your VIPs. If you're in e-commerce and still running last year's playbook, you're already behind. The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app. Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠ ********************************************* Follow us: YouTube: ⁠⁠AppMasters.com/YouTube⁠⁠ Instagram: ⁠⁠@App Masters⁠ Twitter: ⁠⁠@App Masters⁠ TikTok: ⁠⁠@stevepyoung⁠⁠ Facebook: ⁠⁠App Masters⁠⁠ *********************************************…

1
The AI Ads Strategy That Led to 200M Views 1:05:29

6 days ago1:05:29

1:05:29

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he’s here to break down what’s working right now in growth marketing. You’ll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today. You will discover: ✅ How to use AI to level up your ad creatives ✅ Content workflows with and without AI ✅ The “AI Prioritization Index” for deciding what to build next ✅ How to run high-impact campaigns without blowing your budget ✅ Indie-friendly growth tools you should use Learn More: https://www.linkedin.com/in/naycook/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
The AI Ads Strategy That Led to 200M Views 1:06:29

6 days ago1:06:29

1:06:29

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he’s here to break down what’s working right now in growth marketing. You’ll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today. You will discover: ✅ How to use AI to level up your ad creatives ✅ Content workflows with and without AI ✅ The “AI Prioritization Index” for deciding what to build next ✅ How to run high-impact campaigns without blowing your budget ✅ Indie-friendly growth tools you should use Learn More: https://www.linkedin.com/in/naycook/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input. - Emotionally resonant, human-like videos - Perfect for app demos, testimonials, and paid social creatives - Built for speed, built to convert Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads. Try it now: https://www.arcads.ai/?comet_custom=appmasters ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
The Anatomy of a High-Converting Paywall 30:30

10 days ago30:30

30:30

Want higher conversions from your web-to-app campaigns? In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates. Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones. You’ll learn: ✅ Why web paywalls convert up to 3x more than mobile ones ✅ The 14-block structure of a perfect web-to-app paywall ✅ How to personalize offers based on quiz responses ✅ Why timers, huge discounts, and upsells dramatically boost LTV ✅ Real-world examples from top apps like BetterMe If you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch. All you need to build your web2app funnel: https://www.web2wave.com/ Contact with Igor: https://www.linkedin.com/in/igorlyu/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
Niche AI App Teardown & Growth Coaching 1:09:17

13 days ago1:09:17

1:09:17

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level. Max is one of Steve’s youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what’s working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you’re an indie dev building in public or working on your own apps, this is the real-time roadmap you’ve been looking for. You will discover: ✅ Steve’s live teardown of CarSnap’s ASO strategy ✅ Quick wins for improving onboarding & retention ✅ Growth hacks for niche apps without paid ads ✅ How to stand out when your audience isn’t on the App Store Learn More: Connect with Max: https://www.linkedin.com/in/max-gorman Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
Niche AI App Teardown & Growth Coaching 1:07:51

13 days ago1:07:51

1:07:51

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level. Max is one of Steve’s youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what’s working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you’re an indie dev building in public or working on your own apps, this is the real-time roadmap you’ve been looking for. You will discover: ✅ Steve’s live teardown of CarSnap’s ASO strategy ✅ Quick wins for improving onboarding & retention ✅ Growth hacks for niche apps without paid ads ✅ How to stand out when your audience isn’t on the App Store Learn More: Connect with Max: https://www.linkedin.com/in/max-gorman Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
Top 3 Lessons From Spending $1.5M Profitably on Meta Ads 8:24

17 days ago8:24

8:24

In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you. 🚀 You'll Learn: • Why most Meta ads fail at first • The role of capital and what to expect early on • Why you must understand hooks, CTAs, and creative angles • How to handle account restrictions and support nightmares • The surprising power of a hard paywall strategy This is a masterclass on performance marketing, creative testing, and building profitable mobile apps through paid acquisition. 👀 Don’t miss Alex’s story of spending $14K/day and generating 1,000+ trials in a single day. Watch the full episode: https://youtube.com/live/iYCPvl0jipE?feature=share Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025 19:08

24 days ago19:08

19:08

Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025. In this session, you’ll learn: 🚀 Unexpected growth tactics that drive real installs 💸 How to scale without burning ad budgets 📲 The power of paywall experiments & pricing hacks 🤖 The role of AI in modern creative testing 🔁 What’s working right now across top-performing apps These aren’t your typical growth tips — they’re battle-tested strategies with real results. Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
Trending App Growth Tactics You Should Know 1:05:46

27 days ago1:05:46

1:05:46

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you. We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing." Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning. Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss. Learn more: https://www.businessofapps.com/insights/paywall-optimization-reimagined/ https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZH You’ll Learn: ✅ How to rethink paywall optimization with emotion, animation & psychology ✅ Real paywall examples that boosted revenue and went viral ✅ What “situational marketing” actually means—and how to apply it ✅ Marketing fundamentals most app marketers are missing today Connect with Tigran: https://tigranmk.substack.com/ https://www.linkedin.com/in/mkrtchyantigran/ https://t.me/mk_tigran Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
Trending App Growth Tactics You Should Know 1:07:13

27 days ago1:07:13

1:07:13

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you. We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing." Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning. Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss. Learn more: https://www.businessofapps.com/insights/paywall-optimization-reimagined/ https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZH You’ll Learn: ✅ How to rethink paywall optimization with emotion, animation & psychology ✅ Real paywall examples that boosted revenue and went viral ✅ What “situational marketing” actually means—and how to apply it ✅ Marketing fundamentals most app marketers are missing today Connect with Tigran: https://tigranmk.substack.com/ https://www.linkedin.com/in/mkrtchyantigran/ https://t.me/mk_tigran Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
The Greatest App Growth Hacks in the World 25:38

4 weeks ago25:38

25:38

In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets. Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies. They also discuss how to maintain momentum after launch, the value of niche vs. broad targeting, and why keyword research is key for App Store Optimization. You'll discover: ✅ Steve’s go-to growth hack for taking apps from 0 to thousands of downloads ✅ How to combine rating prompts, ASO, and lifetime offers for a high-impact launch ✅ The power of keyword-first app development and niche targeting ✅ What really works in paywall A/B testing (weekly vs. yearly, free trials, layout) ✅ The top app categories where short-term subscriptions drive the most revenue Whether you're launching your first app or scaling to the next level, this episode is packed with actionable insights. Learn more: LinkedIn: https://www.linkedin.com/company/adaptyio/ X (Twitter): https://x.com/AdaptyTeam Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1
How to Use AI Ads to Drive $1.4M+ in App Revenue 1:02:25

5 weeks ago1:02:25

1:02:25

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before. Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power. We’ll break down how to scale paid ads with AI, automate creatives, and turn performance data into profitable campaigns using tools that small teams can actually afford. Whether you want to automate and launch paid ads faster, lower your CAC, or scale to millions—this episode is a masterclass in AI-powered growth. You will discover: ✅ The exact AI tools you can use to automate paid ads ✅ Why “AI actors” are the future of video ad creatives ✅ How to build hundreds of ad variations from just one script ✅ The indie-friendly framework for scaling user acquisition with AI Learn More: https://www.arcads.ai/?comet_custom=appmasters Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

1,443 subscribers

Similar to App Marketing by App Masters

Elmer's Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count

TERRO Ant Killer Bait Stations T300B - Liquid Bait to Eliminate Ants - 12 Count Stations for Effective Indoor Ant Control

Crayola Colored Pencils (36ct), Kids Pencil Set, Back to School Essentials, Must Have Classroom Supplies for Kids, Pre-Sharpened Coloring Book Pencils, 3+

Podcasts Worth a Listen

App Marketing by App Masters « » MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned

MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned

Podcasts Worth a Listen

Welcome to Player FM!

Elmer's Disappearing Purple School Glue Sticks Washable 22 Grams 3 Count

Elmer's All Purpose School Glue Sticks, Acid-Free and Washable, Clear, 7 Grams, 30 Count - Ideal for Craft Projects, Scrapbooking, Classroom, Home, Office, Teacher Supplies

YouTube TV

Astrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb/176 gsm, White, 75 Sheets (90905-02) - Packaging May Vary

Similar to App Marketing by App Masters

Quick Reference Guide

App Marketing by App Masters « »
MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned