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Craig Morley | The Power of Business Development for Appraisers
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"The future of appraisal isn’t about resisting change—it’s about mastering it."
In this episode of Appraisers on Purpose, veteran appraiser Craig Morley shares an uplifting perspective: the appraisal industry isn’t dying—it’s evolving.
While some appraisers fear modernization, Craig believes that those who embrace technology, industry involvement, and lifelong learning will thrive.
He’s seen firsthand how tools like AI and digital workflows can streamline processes—when used wisely.
But tech alone isn’t the answer.
Craig emphasizes the power of business development, industry engagement, and mentorship.
From serving on state boards to educating real estate agents, he’s built a career by putting himself in the right rooms and shaping the industry from within.
His message?
The best opportunities aren’t disappearing—they’re shifting.
And those willing to adapt will come out ahead.
Tune in to hear Craig Morley’s expert insights on staying ahead in a changing profession—and why the next era of appraising is full of possibility.
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