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Measure and optimize app retention like a pro - Episode 15
Manage episode 279480040 series 2632846
Content provided by Google Developer Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Google Developer Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of “Hooked” and “Indistractable,” explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage.
17 episodes
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Manage episode 279480040 series 2632846
Content provided by Google Developer Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Google Developer Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of “Hooked” and “Indistractable,” explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage.
17 episodes
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Similar to Apps, Games and Insights
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
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The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
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continue reading
Android App Addicts - Podnutz
…
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…
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Get the most out of your home theater with the latest advances, product reviews, and all things audio and video. Every Thursday, Scott Wilkinson shares his expertise, energy, and enthusiasm about how to make your A/V system sound and look its best. In this short-format podcast, Scott brings you news, reviews, interviews, and commentary, and answers your questions. You can join Club TWiT for $7 a month and get ad-free audio and video feeds for all our shows plus everything else the club offer ...
…
continue reading
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…
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The 21st Century began with the rise of the Internet and social media. The next decade will mark the rise of the Intelligent Machines. AI will inhabit all our devices from cars and appliances to smart phones and robots. The Intelligent Machines podcast explores the most exciting revolution humanity has ever seen, filled with promise and peril. More than ever we need to understand what these new devices will bring to our lives and how to make best use of them as the 21st century unfolds. On t ...
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