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Navigating the complexity of building successful games and putting your players first - Episode 5

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Content provided by Google Developer Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Google Developer Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ultimately, the most important part of a game is its players. Keeping players engaged is about more than simply delivering a regular stream of new features and fresh challenges. Actively involving players in the evolution of the game can be an equally powerful way to keep them engaged. This episode's guest is Ben Clarke, is Senior Marketing Director at Jagex. Ben shares insights into some of the unique approaches to feature testing and player engagement Jagex have taken in their game RuneScape.

Note: Due to COVID-19, the timing of some of these episodes has changed.

  continue reading

17 episodes

Artwork
iconShare
 
Manage episode 257677693 series 2632846
Content provided by Google Developer Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Google Developer Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ultimately, the most important part of a game is its players. Keeping players engaged is about more than simply delivering a regular stream of new features and fresh challenges. Actively involving players in the evolution of the game can be an equally powerful way to keep them engaged. This episode's guest is Ben Clarke, is Senior Marketing Director at Jagex. Ben shares insights into some of the unique approaches to feature testing and player engagement Jagex have taken in their game RuneScape.

Note: Due to COVID-19, the timing of some of these episodes has changed.

  continue reading

17 episodes

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