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Building Buzz About Your Business: The FOMO Formula with May King Tsang | 068
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Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus, May King shares her personal journey and insights on maintaining authenticity online.
Today's Guest...
May King Tsang is the original FOMO Creator, generating buzz and excitement to help sell out your next event! FOMO means the fear of missing out and in business it's a good thing! FOMO helps raise your profile, sells your products + services. It gets people to your Expo and increases footfall to your Trade Show booth. May King has been helping clients generate FOMO since 2012 both online and in person, and she is available NOW to help you too.
Episode Highlights...
00:00 Introduction
01:44 Introducing May King Tsang
04:27 What is FOMO?
08:36 The Five-Step Formula to Generate FOMO
13:55 What Type of Content Can We Share To Build FOMO?
22:47 The Challenge of Being Your Authentic Self
23:39 What Are The Different Types of FOMO?
24:31 Creating Pre FOMO
25:52 Live and Post FOMO Strategies
26:53 FOMO for Architects: A Practical Example
28:51 Engaging Your Audience with Consistent Content
33:19 The Power of Repurposing Content
34:55 Getting Started with FOMO: Tools and Tips
35:48 Final Thoughts on FOMO
37:13 Travel Stories
40:10 Connecting with May King Tsang
40:36 Closing Remarks and Next Episode Preview
Key Takeaways...
Creating Excitement with FOMO (Fear of Missing Out)
May King Tsang talks about using FOMO to build excitement around your business. You can do this in three ways:
- Before an event – Create anticipation and get people talking.
- During the event – Keep the energy high by sharing updates and engaging with your audience.
- After the event – Keep the buzz going so people stay interested and don’t want to miss the next one.
Showing Up Consistently & Being Yourself
Being active on social media isn’t just about business. Sharing your work, personal stories, and daily life helps people get to know, like, and trust you. The more real you are, the more people will want to connect and engage with you.
Keeping It Simple & Taking Action
You don’t need fancy equipment to make great content—your phone is enough. The most important thing is to start posting. When you show up regularly, even silent followers (the ones watching but not commenting) may turn into future clients.
Links Mentioned In The Episode...
Connect with May King on LinkedIn
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In The Next Episode...
Next time, Sarah Noel Block shares how businesses with tiny or non-existent marketing departments can build a lean marketing engine to grow their business.
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