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Smart Site Selection: Evaluating Locations for Store Expansion
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ARRIVE Podcast - Episode 71 Notes
Episode Title: Smart Site Selection: Evaluating Locations for Store Expansion
Host: Mike Hernandez
Episode Description: In this strategic episode of Arrive, host Mike Hernandez explores the critical process of selecting the perfect location for your next convenience store. Learn how to evaluate potential sites beyond just traffic counts and lease costs, and discover how to spot hidden opportunities that other store owners might miss. Whether you're actively planning expansion or just beginning to consider growth, this episode provides essential guidance for making location decisions that will drive long-term success.
Key Topics Covered:
- Comprehensive market analysis techniques for evaluating potential locations
- Practical methods for assessing location-specific factors like visibility and accessibility
- Financial evaluation strategies to determine true costs and revenue potential
- Implementation planning to turn your chosen location into a thriving store
- Risk assessment approaches to protect your investment
Episode Highlights:
- Success story of Kevin Park, who chose a developing area over established retail spots and achieved 40% better performance
- The "Ring Method" for evaluating population density at different distances
- The "Competition Heat Map" technique for identifying market gaps
- The "True Cost Formula" for calculating the real expenses of a new location
- The "Reverse Calendar" method for creating realistic implementation timelines
Actionable Takeaways:
- Create a "Location Evaluation Workbook" with specific criteria for your business
- Start a "Market Research File" to collect data on areas of interest
- Conduct a "Resource Reality Check" to assess your readiness for expansion
Owner Challenge Question: How would you evaluate a location with strong traffic counts and positive demographics but multiple vacant storefronts nearby? What investigation methods would you use to determine the area's true potential?
Listen to this episode to gain the insights needed to make confident, data-driven location decisions that will set your convenience store expansion up for success from day one.
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