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Breaking the Norm: Ralph Collins on Tismo Geneve and Disrupting the Luxury Watch Industry
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In this episode, we sit down with Ralph Collins, CEO of Tismo Geneve, to discuss his unique journey into the luxury watch industry. From his beginnings in car customization to a career in television, and now leading a Swiss watch brand, Ralph shares how these experiences have shaped his approach to watchmaking.
Here’s what we cover:
The challenges of entering the traditional watch industry as a newcomer.
• How Tismo Geneve is positioning itself in a competitive market with bold designs and collaborations.
• Insights into partnerships with figures like Oleksandr Usyk and Al Pacino, and how these collaborations tie into the brand’s storytelling.
• The balance between pushing boundaries and respecting Swiss watchmaking traditions.
• The launch of Reve by Tismo, an entry-level brand, and plans to expand into Saudi Arabia following the success of their Usyk-inspired collection.
If you’re curious about how a relatively new brand is navigating the luxury watch world, this is an episode you won’t want to miss.
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