Keywords and Collections: Navigating the Art Marketing Landscape

Artists Soar

In this episode, artists Rachel, Julie, and Stephanie just chat about why and how Stephanie does marketing research before she starts an art project, a blog post etc., and the intention behind painting collections.

If you have a question you'd like us to discuss feel free to email us at [email protected]

Key Talking Points

• Some keyword research tools Stephanie uses: Sale Samurai, MerchInformer, Ubersuggest, (affiliate links).
• Research how other artists prepare for collections.
• Although not specifically stated: you can research other artists without comparing your art to their art - instead compare the processes.
• Remember who you are trying to marketing to. Talk about it in terms of how it can mean something to them, so they can relate to the piece.
• Not every piece has research ahead of time, sometimes it is just about the painting...
• Random topics:
  • Grocery prices
  • Email feature on Shopify

We'd love to hear from you, what are your thoughts on what we chatted about, Email us at [email protected]

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