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#330: Lynette Shy (Arts Marketing; Founder of Confluence Arts Solutions) (pt. 2 of 2)
Manage episode 487691236 series 3554518
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This week on the podcast is part two of our interview with Lynette Shy. She’s an arts marketer and the founder of Confluence Arts Solutions, a company that helps small to mid-sized arts organizations increase revenue and improve organizational effectiveness.
Prior to founding CAS, she served as the Marketing Director at BalletMet where she helped earn four Emmy Awards, secure 20 times more media coverage and boost revenue for The Nutcracker by 54% in just 4 years.
Plan to join us to hear Lynette’s tips for growing your arts brand! https://confluence-arts.com/
Chapters
1. Introduction to Lynette Shy (00:00:00)
2. Art Ecosystem vs Competition (00:02:05)
3. Marketing Budget Priorities (00:04:35)
4. Bridging Marketing to Revenue (00:08:40)
5. Effective Media Strategies (00:11:00)
6. Mission-Focused Marketing Approach (00:17:03)
7. Advice for Arts Entrepreneurs (00:20:30)
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