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Discoverability: What It Is and Why It's Important - Episode 107
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If the only contact a person ever had with the outside world was in browsing the internet, SEO (search engine optimization) would be enough. You could optimize your site and know that the right people would find you. But – hopefully – that isn’t the only way people gather information. Social media, reviews, blogs, conferences, in-person meetings: they are all opportunities for prospective clients to find your firm.
That’s where discoverability comes in. How discoverable your firm is will directly impact its growth.
Listen now to find out how to make your firm more discoverable.
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