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Episode 2: From Management Consulting to New York Fashion Week - What If ‘Success’ Isn’t a Six-Figure Salary?
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They told her to stay safe. She chose to stay real.
In this episode, Crystal sits down with Eva Woon, ex-management consultant from Oliver Wyman turned jewelry founder, whose brand Inari made it all the way from her living room to New York Fashion Week.
But this isn’t a story about shiny success. It’s about the war inside high-achieving Asians - the pressure to prove yourself, the fear of being “not enough,” and the emotional whiplash of leaving a prestigious career for a path no one else understands.
Eva shares how she went from chasing top grades to chasing purpose, the real cost of entrepreneurship, and what it actually feels like to start over when the world expects you to stay in your lane.
Topics we cover:
- Leaving a stable consulting job to build a jewelry brand
- Emotional resilience and crying over cash flow
- Growing up with "conditional love" and proving your worth
- Identity, impostor syndrome, and rewriting what success looks like
- Strategy vs. gut instinct (and why you need both)
- What freedom actually feels like after years of following the rules
🎧 Whether you’re a closet creative, a rebel in waiting, or just wondering if you’re allowed to want more — this one’s for you.
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