))
asiCast 180: Profit Ability 2 – TV’s role in performance marketing
Manage episode 445181775 series 3043294
Content provided by asi and Advertising Seminars International Limited (asi). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by asi and Advertising Seminars International Limited (asi) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have… Read more
…
continue reading
10 episodes
Share
