asiCast 189: Should broadcasters embrace YouTube?
MP3•Episode home
Manage episode 480066825 series 3043294
Content provided by asi and Advertising Seminars International Limited (asi). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by asi and Advertising Seminars International Limited (asi) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What are the key financial and strategic considerations for broadcasters when partnering platforms like YouTube? Can they effectively leverage YouTube to reach younger audiences whilst maintaining their brand identity and values? In this asiCast, our Research Director Richard Marks brings together two high-profile commentators with differing views to discuss the… Read more
…
continue reading
10 episodes