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Perfect your Marketing Game with John Davenport of Salt Mine Development
Manage episode 438580657 series 2896870
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Are you a new business owner or entrepreneur who is looking for the best tips to get your business started right? This week, John Davenport joins the Ask Brien Show to talk about business development, marketing, and social media strategies. He shares some incredible tips on the best ways to utilize social media and how to ensure you are using ads correctly. He explains what the most important thing to do in marketing is and why it's crucial to be persistent. Tune in for some great business takeaways and to learn about his generous offer for our listeners!
IN THIS EPISODE:
- [7:05] John shares his background and how he got to where he is today.
- [9:04] What is Salt Mine Development?
- [11:11] Why are new business owners more open to feedback in their business?
- [12:07] What is business development?
- [13:19] What are the type three industries that are growing right now?
- [15:04] What is the most important thing to do when marketing your business?
- [17:56] What is the best way to utilize social media?
- [25:18] How do you know if your ads are working and how do you test them?
- [28:39] How can people pivot with social media always changing?
- [33:22] What has been the biggest challenge in John’s businesses?
KEY TAKEAWAYS:
- The key to social media is engagement. Find people having conversations about the thing you are selling, and ask them questions to create engagement.
- Each social media platform has its own demographics, so while you need to be on all the big ones (Facebook, Instagram, Twitter, etc.), you want to focus more energy where your target demographic spends their time.
- If you are looking to spend money on paid ads, start with Google. They’re going to get you better results.
LINKS MENTIONED:
Email: [email protected]
BIO
John is the CEO of Salt Mine Development. He began the Business Development Company after working in different ventures for over two decades. John began Salt Mine Development to serve both budding businesses and those already established to get the most out of their connections with their customers. Salt Mine Development focuses on social media marketing, engaging the client, consulting, direct marketing, AI marketing as well as website and mobile app design. John talks about the importance of using social media properly to market to your clients specifically, stating that certain social media sites may be more productive for your demographic, which is where Salt Mine Development can help you.
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