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Branding Beyond Demographics | Dr. Marcus Collins | EP 86
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Dr. Marcus Collins bridges two worlds - from leading strategy at Wieden+Kennedy to teaching at Michigan's Ross School of Business. More than a marketing expert, he's a cultural translator who understands what makes ideas spread and people move. His book "For The Culture" explores how culture shapes not just what we buy, but who we become. From Apple to Beyoncé, his journey reveals the true power of cultural understanding in business and life.
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