'I Got Tired of Cleaning Up Accounting Messes': How Kristen Berdar Turned Her Frustration Into a Multimillion-Dollar Business

Asking Good Questions with Edward Roske

Summary
In this episode of Asking Good Questions, Edward Roske interviews Kristen Berdar, a partner at BST and Company, who has pioneered virtual accounting solutions. They discuss the transformation of finance and accounting, the challenges of traditional models, and the impact of technology and AI on the industry. Kristen shares her journey in identifying market opportunities, overcoming resistance to change, and the importance of upskilling in the face of AI advancements. The conversation also touches on generational perspectives on virtual services, the significance of cloud technology, and the future of financial governance.
Takeaways

• Kristen Berdar launched BST's virtual accounting solutions to address operational challenges in traditional accounting.
• COVID-19 accelerated the acceptance of remote accounting services.
• Younger generations are more receptive to hiring expertise remotely.
• Cloud technology is essential for modern accounting practices.
• AI can streamline processes but requires careful implementation to ensure data privacy.
• Financial governance can be enhanced through technology and multiple oversight layers.
• Integrating financial and non-financial data provides a comprehensive view for clients.
• Upskilling is crucial for finance professionals to adapt to AI advancements.
• Companies must balance daily operations with long-term technological goals.
• Building a strong peer network is vital for finance leaders.

Sound bites
"COVID excelled all of this"
"AI can help them do that"
"Find a really great peer group"
Chapters
00:00 Introduction to Virtual Accounting Solutions
01:06 The Epiphany Behind Virtual Accounting
04:35 Overcoming Resistance to Change
06:22 Generational Shifts in Financial Services
08:59 Leveraging Global Resources for Client Success
11:54 Technology Integration in Accounting
15:03 Enhancing Financial Governance with Technology
16:35 Integrating Financial and Non-Financial Data
18:06 The Future of Accounting and AI
23:43 AI's Impact on the Accounting Profession
27:29 Balancing Daily Operations with Long-Term Goals
29:20 Lightning Round: Quick Insights
This episode of Asking Good Questions is brought to you by Caprus.Ai.
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