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ABM 2025 - Live panel - This is what works (and what doesn't)
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The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025.
Join this timely panel conversation diving into the state of ABM right now.
Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly from B2B leaders about the strategies and tactics that are actually driving results in 2025, and just as importantly, what approaches are falling flat.
The panel features:
Katrine Rasmussen: Chief Marketing Officer at Pixelz Inc
Calvin Field: Head of Marketing (Interim) at hyperexponential
Tim Hughes: Demand Generation Lead at Cognism
Designed specifically for B2B marketers, this session will cut through the hype and provide actionable insights based on real-world experience from these practitioners. The discussion explores:
- Current, effective ABM strategies for identifying and engaging high-value accounts in 2025.
- Lessons learned from ABM initiatives – what didn't work and why.
- Practical tips for aligning sales and marketing in the current environment.
- Navigating the latest in ABM technology and data.
- Measuring tangible ABM success in today's B2B landscape.
If you're a B2B marketer looking for a no-nonsense look at what's driving ABM success (and what's not) in 2025, this live panel is a must-attend.
Follow Katrine Rasmussen on LinkedIn: https://www.linkedin.com/in/katrinerasmussen/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Follow Calvien Field on LinkedIn: https://www.linkedin.com/in/calvin-field/
Follow Tim Hughes on LinkedIn: https://www.linkedin.com/in/tim-hughes-0bb877110/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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