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Alex Venus: Running a 7-Digit Monthly Ad Spend in B2B Marketing
Manage episode 446116999 series 3411003
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Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted.
We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for success, emphasizing the importance of data-driven decision-making and continuous optimization.
Follow Alex Venus on LinkedIn: https://www.linkedin.com/in/alex-venus-40559646/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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