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Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism
Manage episode 461022455 series 3411003
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We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.
As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.
Discover how to:
- Set impactful, results-focused OKRs
- Align marketing OKRs with sales and product teams
- Overcome common OKR challenges in marketing
Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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