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Making Interactive Demos Work in B2B – Live with Natalie Marcotullio
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Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product.
Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B.
Drawing on key data and insights from the State of the Interactive Product Demo 2025 report, Natalie will share actionable strategies and best practices to help you maximize the impact of your interactive demos.
We will discuss:
- Proven use cases across the B2B buyer journey that are driving real results for companies today.
- Why ungated demos often outperform gated ones, with data showing higher engagement for ungated experiences.
- Strategies for leveraging demo centers and tailored demos to speak directly to different personas and use cases.
- Best practices for crafting engaging demos, including optimal length and content based on top-performing examples.
- Crucially, how to connect interactive demo engagement data to actual revenue outcomes, giving you the insights needed to prove ROI.
If you're a B2B marketing professional focused on driving pipeline, improving conversion rates, and enhancing the digital buyer experience, this session is for you.
Natalie's expertise from the front lines of B2B growth and her insights from Navattic's extensive data will provide you with tangible takeaways you can put into action right away.
Ready to make your interactive demos really work?
Follow Natalie Marcotullio on LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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