The Marketing Playbook That's Secretly Killing Your B2B Content

Attributed - A podcast by Dreamdata

The content "best practices" that have worked since 2021 are now actively hurting your pipeline.

While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market.

Join Brendan Hufford (Founder, Growth Sprints) and Steffen Hedebrandt (CMO, Dreamdata) as they reveal:

- The costly "checkbox marketing" trap that even sophisticated B2B teams fall into (and why it's worse than doing nothing)

- A counterintuitive framework for content that generates pipeline (hint: it's not about your solution)

- The real reason category creation fails (and what to do instead)

- Behind-the-scenes look at how top B2B companies are driving actual revenue (not just vanity metrics) with content

Warning: This session will challenge everything you think you know about B2B content. Not for the faint of heart.

Follow Brendan Hufford on LinkedIn: https://www.linkedin.com/in/brendanhufford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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