Running With Purpose: A Mission to Move a Community

Austin Eras

Sometimes the most impactful movements start with frustration and a finish line. In this inspiring episode, Adam sits down with Jennifer Crosby, founder of For the Love of Go, a Central Texas nonprofit that has redefined what community movement looks like. What began as a reaction to unhealthy school fundraisers became a regional transformation rooted in accessibility, purpose, and joy.

Jennifer shares how her family’s personal health journey led to organizing over 250 races, building community spirit in Kyle, and inspiring kids to see movement as normal, not optional. From creating stroller-safe races to directing a July 4th run fueled by passion and pie, Jennifer's story is one of relentless positivity and local change. Plus, she gives us an insider look at how Kyle is evolving into a more connected, active city. If you’ve ever wanted to start something meaningful in your community, or just get off the couch, Jennifer’s story will give you the nudge to lace up.

Here’s some of what we discuss in this episode:

🏃‍♀️ How one mom turned a PTA race into a movement

🥧 Why pie, purpose, and community can power a 5K

🌳 What makes Kyle, TX a hidden gem for active living

🧠 The powerful link between movement and mental health

👟 How anyone can start a wellness initiative, starting with one step

About Jennifer:

Jennifer Crosby was born in Dallas and has spent most of her life in South and Central Texas. She graduated from George West High School and the University of Mary Hardin-Baylor. Her professional experience includes roles at TxDOT, Hays Hills Baptist Church, and currently, Athlete Guild Productions.

While working full-time, Jennifer and a group of friends founded For the Love of Go, a volunteer-driven nonprofit aimed at promoting community wellness through inclusive, fun running events. As an experienced event strategist, Jennifer specializes in race management, promotional marketing, and community engagement. She and her team are passionate about creating events that bring people together and inspire healthier lifestyles.

Jennifer also serves on her neighborhood HOA board and is an active member of the San Marcos Lions Club and encourages anyone she comes into contact with to get off the couch!
Get in touch with Jennifer:

Personal LinkedIn: www.linkedin.com/in/jennifer-crosby-758642a1

Personal Facebook: https://www.facebook.com/jen.crosby

Company Facebook: https://www.facebook.com/fortheloveofgo

Company Instagram: https://www.instagram.com/for_the_love_of_go/

Company Website: https://www.fortheloveofgo.com/

Get in touch with Adam & Collective Advisors

Website: https://www.collectiveadvisors.com/

Request an appointment: https://www.collectiveadvisors.com/#contact

Call: 512-467-1923