054: Why Customer-centric marketing is no longer an option ft. Natalie Gullatt of Hubspot

Authentic Influence

Do you want to learn why customer-centric marketing is no longer an option?

Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss:

– Customer marketing strategy with Hubspot’s leading customers

– Developing case studies and distribution

Topics discussed:

00:00 Introducing Natalie Gullatt @ Hubspot

04:07 What is customer marketing?

06:39 Traditional marketing vs customer marketing

08:54 What is inbound marketing?

11:00 Why and how Hubspot uses case studies

18:28 Why it’s important to do an audit of your products & services

22:10 Hubspot’s process for identifying which clients to profile

25:50 How to do customer marketing if you’re a small business

27:00 How Hubspot promotes their case studies

33:51 How to find and hire a great marketer

36:00 Natalie’s #1 tip for landing a role at Hubspot

38:00 Natalie’s #1 resource for learning customer marketing

41:00 Natalie’s tips for growing your network

45:18 One project that Natalie’s proud of

48:27 The best way to win with customer advocacy

50:27 One thing Natalie does for mental health

About Natalie Gullatt:

Natalie’s an experienced strategic and passionate marketing professional with a focus on marketing strategy, social media marketing, digital marketing and customer marketing.

She’s a marketing manager at HubSpot with team working skills, experience in inbound marketing, marketing strategies, social media marketing strategies and customer advocacy and customer retention initiatives in the B2B space and content management skills.

Resources Mentioned:

• Hubspot case studies
• Hubspot Academy Courses & Certifications
• Get new skills for a digital world
• DemandBase
• Product Marketing Alliance
• LinkedIn

Connect with me:

• Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
• Subscribe to my newsletter: https://anferneec.com/newsletter
• Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
• Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

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