How to Grow Your Email List Before Publishing Your Book with Tracy Beavers | Ep. 62

Author's Edge: the Go-to Marketing Podcast in Publishing

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Is your email list ready to help you launch your book… or are you waiting until you're "ready?"

A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust with readers before your book is out, and how to make list-building feel less like a chore and more like a creative extension of your work.

If you're an author looking to grow your platform and make real connections, this episode is your roadmap. Hit play and get ready to grow.

What You’ll Learn:

• How to create email content your audience actually wants before your book is out.
• A practical 12-week content strategy that won’t burn you out.
• Why Facebook is still powerful for author visibility and how to use it right.

Resources Mentioned:

• Tracy Beaver’s website: https://www.tracybeavers.com/
• Tracy’s Podcast: https://www.tracybeavers.com/podcast
• Connect with Tracy Beavers on Facebook: https://www.facebook.com/tracy.l.beavers
• Connect on LinkedIn: https://www.linkedin.com/in/tracy-beavers-b650449/
• Join Tracy’s Facebook Group: https://www.facebook.com/share/g/1YrBVftXBq/
• Download Allison’s Author Bio Package: https://www.lanelit.com/package
• Book Recommendation:
  • You Are a Badass(r) How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero: https://bookshop.org/a/55773/9780762447695
  • You Are a Badass at Making Money Master the Mindset of Wealth by Jen Sincero: https://bookshop.org/a/55773/9780735223134

Timestamps:

• [00:07:00] The #1 reason authors need to start their email list now.
• [00:13:00] Why your Facebook profile is a hidden marketing powerhouse.
• [00:22:00] How “behind-the-scenes” content builds connection and loyalty.
• [00:36:00] The simple Facebook tweaks that can grow your email list fast.

Watch on YouTube: https://www.youtube.com/watch?v=ilCBCePA_3E

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