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How Nicki Zevola Benvenuti Turned a Skincare Blog Into a Digital Marketing Empire
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On this episode of the Authors on Mission podcast, host Danielle Hutchinson sits down with author and digital marketing expert Nicki Zevola Benvenuti to discuss her journey from medical school to founding a successful marketing agency and writing The Best Digital Marketing Book. Nicki opens up about building her brand from a skincare blog, balancing growth with risk, and why she believes human-driven content is essential—even in the age of AI.
💡 Key Takeaways:
- Why digital marketers need to “kill their darlings” to succeed
- Tips on combining AI tools with authentic, human-written content
- How Nicki updates her book annually to stay ahead of marketing trends
- Strategies for working with high-profile clients and protecting brand integrity
- Practical advice for authors using books to build authority
🎧 Whether you're an entrepreneur, marketer, or aspiring author, this episode is packed with insights that will elevate your approach.
#AuthorsOnMission #DigitalMarketingStrategy #MarketingWithHeart #NickiZevolaBenvenuti #ContentThatConnects
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