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How Smart Calling Beats Cold Calling Every Time | Art Sobczak Reveals 40 Years of Sales Secrets
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In this must-watch episode of the Authors on Mission podcast, host Danielle Hutchinson sits down with sales legend Art Sobczak, founder of Business by Phone and bestselling author. With 4 decades of sales expertise, Art reveals why cold calling is dead and how "smart calling" can revolutionize your results.
๐ฅ What You'll Learn:
- The game-changing difference between smart calling vs. cold calling
- How to research prospects and craft personalized pitches that get attention
- Why your book should be your most powerful business tool
- The WIT Principle: Focus on "What Interests Them" in sales AND writing
- 4 pillars of sales success: Fearlessness, other-focus, discipline & proven messaging
- Self-publishing vs. traditional publishing: Which path is right for you?
- How to use books as credibility-builders and lead magnets
๐ก Key Takeaways:
โ Research your prospects before calling - make it relevant and personalized
โ Books serve as powerful business cards for service professionals
โ Always focus on your audience's interests, not your own agenda
โ Build recurring revenue streams through valuable content
โ Adapt sales techniques to modern digital tools while keeping human connection
๐ Connect with Art Sobczak: Website: freesalesbook.com
๐ง Subscribe for more author interviews and business growth strategies!
#SmartCalling #SalesTraining #ColdCalling #BookWriting #SalesSecrets #AuthorsOnMission #SalesTips #BusinessGrowth #SelfPublishing #TraditionalPublishing #SalesStrategy #BookMarketing #EntrepreneurLife
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