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Why Ray Hartjen Says Book Publication Is Just the Starting Line (Not the Finish)
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In this inspiring episode of the Authors on Mission podcast, host Danielle Hutchinson sits down with Ray Hartjen, author of the upcoming book "The Indy 500: A Year-Long Quest to Win the Greatest Spectacle in Racing," to explore how life's biggest challenges can become our greatest motivators.
Ray shares his powerful story of being diagnosed with multiple myeloma (blood cancer) in 2019 and how it sparked his "if not now, when?" mindset that launched his writing career. From chronicling the Pittsburgh Steelers to capturing the sensory overload and passion of America's greatest race, Ray demonstrates how to write authentically about what you love.
Key Tips You'll Learn:
- How to use a timeline visualization exercise to gain life perspective and prioritize your goals
- Why book publication is just the starting line, not the finish line, for your promotional efforts
- How to develop a "digital street team" for reviews and online promotion
- The importance of pre-orders and reviews for bookstore placement and visibility
- How to apply lessons from music promotion to book marketing strategies
- Why spending significant time on cover design can make or break your book's success
- Strategies for switching between different genres and topics while maintaining authenticity
Discover how Ray chronicles the 2024 Indy 500 from finish line to victory banquet, inspired by Hal Higdon's classic 1970 approach, and learn why he believes in igniting passion for racing in younger audiences through vivid storytelling.
Whether you're facing personal challenges, switching genres, or looking to improve your book promotion game, Ray's journey offers practical wisdom for turning obstacles into opportunities.
"The Indy 500: A Year-Long Quest to Win the Greatest Spectacle in Racing" releases May 6th.
#AuthorsOnMission #BookMarketing #WritingMotivation #AuthorInterview #Indy500 #BookPromotion #AuthorLife #WritingTips #BookLaunch #RacingBooks #AuthorSuccess #WritingInspiration #BookStrategy #AuthorStory #WritingCommunity
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