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Accidental Podcaster: How a Retail Expert Found His Voice
Manage episode 487789767 series 3661352
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What does it take for a non-broadcaster to create a successful podcast? Andy Wilson, host of "Doing Business in Bentonville," shares the remarkable journey of hitting 100 episodes—a milestone that just 5% of podcasters ever reach.
Andy's path into podcasting wasn't planned. With a background in retail rather than media, he initially ran monthly live events gathering a few hundred people. When a colleague told him "the future is podcast" and COVID made in-person gatherings difficult, Andy pivoted to digital content.
This fortuitous shift allowed him to continue meaningful conversations about retail, e-commerce, and omni-channel strategies while reaching audiences globally.
The learning curve was real. Andy candidly admits to early restless nights before recording sessions, worried about the technical aspects. His breakthrough came through developing a thorough preparation process that enabled authentic conversations.
By speaking with guests beforehand to build rapport (without rehearsing questions), he created a comfort level that makes both host and guest forget the cameras are rolling.
Meanwhile, partnering with Podcast Videos to handle production allowed Andy to focus exclusively on content—his true expertise.
Retail's constant evolution ensures Andy never lacks material. From AI integration to global market shifts, the industry provides endless fascinating topics. His success demonstrates that subject expertise and genuine passion trump technical know-how when building an engaging podcast.
As Andy puts it, they "just kept their head down" and focused on creating great content—and before they knew it, they'd created something significant. Ready to start your own content journey?
Remember Andy's approach: focus on what you know, prepare thoroughly, find the right production partners, and stay consistent. The results might surprise you.
Chapters
1. Welcome and Introduction (00:00:00)
2. Andy's Accidental Entry into Podcasting (00:00:40)
3. Celebrating 100 Episodes Milestone (00:01:35)
4. Growing Comfortable Behind the Mic (00:03:32)
5. Editor Encounters and Improvement (00:05:15)
6. Closing Thoughts and Accent Humor (00:09:12)
17 episodes
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