Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands

AW360

#Business News #Business #Marketing #New York #AW360 #News

30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

about a year ago 16:56

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Callum breaks down the hidden costs of inaccessibility and explains why treating accessibility as more than just a checkbox is not only ethical—it’s a smart business move. From common digital missteps to high-impact changes brands can make today, he shares real-world strategies for creating communications that are inclusive, authentic, and effective.

If you’re ready to go beyond performative inclusion and start building better experiences for everyone, this conversation is a must-listen.

49 episodes

Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands

AW360

published about a year ago

MP3•Episode home

If you’re ready to go beyond performative inclusion and start building better experiences for everyone, this conversation is a must-listen.

49 episodes

#Business News #Business #Marketing #New York #AW360 #News

All episodes

1
Rebel Optimism: Matt Owens on Designing Brand Systems for a Creative Future 22:10

4 days ago22:10

22:10

In this episode of the AW360 podcast, we’re joined by Matt Owens, Chief Design and Innovation Officer at Athletics, a boutique brand innovation studio based in NYC. Matt shares how Athletics helps brands navigate a rapidly evolving creative landscape—from building “living” brand systems to embracing AI not as a crutch, but as a creative co-pilot. We dig into: Why boutique agencies are thriving in enterprise-level work How AI is being used (and misused) in brand design workflows What it really means to create a living brand system Why mindset—more than tools—is the key to real-time brand building The tension between individuality, enterprise needs, and creative integrity What the future holds for design systems, AR, modularity, and creative governance It’s a conversation about rolling up your sleeves, rejecting rigid rules, and leaning into what Matt calls “rebel optimism.” Learn more at athleticsnyc.com…

1
Inside PayPal Ads: Henry Stokes on the Future of Commerce Media 11:00

15 days ago11:00

11:00

We’re live from Advertising Week Europe 2025 at 180 Studios in London for this episode of the AW360 Podcast, joined by Henry Stokes, Senior Director for Ads at PayPal UK. With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media landscape. From turning real transaction data into full-funnel strategies to helping brands unlock measurable growth, Henry shares how PayPal is using its unique position at the intersection of payments and media to redefine performance marketing. If you’re curious about the future of personalized shopping experiences, ROI-driven advertising, and where PayPal fits into the next wave of commerce media—this one’s for you.…

1
The Creative Renaissance in Health: How Brands Are Leading the Future of Wellness 18:29

21 days ago18:29

18:29

On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness communications. Eric shares how social media is helping dismantle the stigma around mental illness, why regulated industries can still be hotbeds for innovation, and how brands are stepping up to drive equity in underserved communities. We also dig into the surge of investment in women’s health, the rise of “well-tainment,” and why the next wave of marketing leadership may come from health brands—not just follow them. From Gen Z’s unapologetic stance on care to the influence of Apple and Google in the health space, this conversation is a must-listen for anyone curious about the bold, inclusive, tech-powered future of healthcare marketing.…

1
Creativity That Delivers: Jon Goulding on Building Atomic Into a Next-Gen Agency 14:06

5 weeks ago14:06

14:06

Live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Jon Goulding, Founder & CEO of Atomic. Jon shares the bold vision behind Atomic—to be the most creative and most connected agency in the world—and how that ambition is translating into real results for clients. We dive into how data should fuel creativity (not stifle it), what true brand transformation looks like, and the lessons agencies and in-house teams can learn from each other. If you’re looking to future-proof your creative strategy, this one’s a must-listen.…

1
Brand Meets Bottom Line: Emma Beckmann on Bridging Strategy and Performance 17:23

6 weeks ago17:23

17:23

Recorded live on Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Emma Beckmann, Group Chief Growth Officer at Landor—the global brand transformation powerhouse behind some of the world’s most iconic names. Emma shares how today’s CMOs are redefining brand-building in an era where emotional equity needs to deliver measurable results. From Mercedes to Nike Kids, she unpacks how to align brand and performance, put a value on creativity, and make brand strategy speak the language of the boardroom. Whether you’re trying to prove the ROI of brand or find the sweet spot between long-term vision and short-term gains, Emma brings practical wisdom, bold thinking, and real-world case studies that show what’s possible when brand and business work hand in hand.…

1
Balancing Purpose and Performance: Charlotte Hamill on Building Impact-Driven Brands 13:47

6 weeks ago13:47

13:47

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Charlotte Hamill, COO of Born Social—a social-first agency leading the charge in purposeful marketing and a certified B Corp to boot. Charlotte shares how Born Social balances creativity with impact, what it takes to move from performative purpose to real cultural change, and how values can become a competitive edge. Now working across the wider Croud Group, she also unpacks what it looks like to scale sustainability and social good across an entire network of agencies. From building high-performance cultures to avoiding the trap of purpose-washing, this episode is packed with insight for any brand or marketer looking to do work that matters—and works.…

1
Youth Power in Action: Lauren Kay-Lambert on Mobilizing the Next Generation 15:49

6 weeks ago15:49

15:49

Coming to you live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Lauren Kay-Lambert, Co-Managing Director at Shape History—the agency rewriting the rules of engagement when it comes to young people and politics. Lauren unpacks what most brands get wrong about Gen Z and youth engagement, and how campaigns like Give an X broke through the digital noise to reach nearly half a million young voters. From co-creating with young people to leveraging gamification and influencers, she shares how Shape History turns clicks into action—and how the industry can do the same. If you want to understand what it really takes to connect with young audiences and drive social impact, this one’s for you.…

1
Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands 16:56

6 weeks ago16:56

16:56

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features a powerful conversation with Callum Jackson, Strategy Lead at Shape History—the social impact agency helping brands walk the walk when it comes to accessibility and inclusion. Callum breaks down the hidden costs of inaccessibility and explains why treating accessibility as more than just a checkbox is not only ethical—it’s a smart business move. From common digital missteps to high-impact changes brands can make today, he shares real-world strategies for creating communications that are inclusive, authentic, and effective. If you’re ready to go beyond performative inclusion and start building better experiences for everyone, this conversation is a must-listen.…

1
Creativity as a Catalyst: Zoë Dawson on Reframing Advocacy Through Storytelling 12:34

6 weeks ago12:34

12:34

In this special episode of the AW360 podcast, recorded live on the final day of Advertising Week Europe 2025 at 180 Studios in London, we’re joined by Zoe Dawson, Associate Creative Director at Shape History—the social impact communications agency behind powerful campaigns for causes that matter. Zoe takes us inside her work rebranding major advocacy groups like the Refugee Council and shares how her team crafts emotionally resonant, human-centered stories that cut through polarization and drive real-world change. From bold campaign design to scriptwriting for social justice, Zoe explains how creativity isn’t just a tool—it’s a transformative force. Tune in for insights on empathy-driven messaging, balancing boldness with relatability, and using the power of narrative to reshape public perception.…

1
Context Is King: Marko Johns on the Rise of AI-Powered Advertising 14:18

6 weeks ago14:18

14:18

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Marko Johns, UK Managing Director and Head of Agency International at Seedtag, in a compelling conversation about the future of contextual advertising. With experience spanning Spotify, ITV, and Yahoo, Marko shares why he made the leap to Seedtag and how contextual AI is emerging as a powerful, privacy-forward solution in a post-cookie world. We explore the balance between innovation and regulation, how trust can be rebuilt with consumers, and why leadership with a coach’s mindset is key to team growth and business success. If you’re curious about what’s next in media, how AI can drive relevance without compromise, and how to build better teams and better ads—this episode hits the sweet spot.…

1
Creative Grit & Entrepreneurial Spirit: Ian Millner on Leading with Purpose at Iris 24:08

6 weeks ago24:08

24:08

Recorded live at Advertising Week Europe 2025 from 180 Studios in London, this episode of the AW360 Podcast features a wide-ranging and inspiring conversation with Ian Millner, Founder of Iris Worldwide. Ian reflects on building one of the world’s most recognized creative agencies and what it’s like returning to lead in a completely transformed landscape. We explore why entrepreneurial thinking isn’t just for startups, how large brand teams can adopt a founder’s mindset, and what truly scalable collaboration looks like. Ian also shares lessons from his own podcast Entrepreneurs in the Wild, and the wildest adventure of all—rowing across the Mediterranean to raise money for charity. This episode is a masterclass in creativity, resilience, and what it really takes to lead in a world that never stops changing.…

1
Cracking the Gen Alpha Code: Helenor Gilmour on What Brands Need to Know 18:56

6 weeks ago18:56

18:56

Coming to you live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Helenor Gilmour, Director of Strategy at Beano Brain, in a dynamic conversation about the fast-rising influence of Gen Alpha. Helenor shares what makes this generation tick—from their surprising sway over household purchases to their preference for micro-influencers over mega-celebs. We explore how top brands are successfully connecting with Gen Alpha, why traditional social media may not hold the same appeal, and what this all means for the future of marketing. If you’re a brand, marketer, or strategist trying to stay ahead of the generational curve, this episode is your Gen Alpha playbook.…

1
TVOOH and the Rise of Communal Viewing: Robert Hicks on the Future of Out-of-Home Media 14:10

6 weeks ago14:10

14:10

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Robert Hicks, Founder of C-Screens, for a deep dive into the fast-emerging world of TV Out-of-Home (TVOOH). Robert shares how C-Screens is redefining where and how premium content reaches audiences—across pubs, stadiums, and retail spaces—and why communal viewing experiences are becoming a powerful counterbalance to the fragmentation of digital and decline of linear TV. We explore why TVOOH is gaining traction in modern media plans, how brands are capitalizing on shared moments, and whether AI-generated content can truly rival human storytelling. If you’re curious about the next frontier of brand engagement beyond the living room, this one’s for you.…

1
Afternoon Round-Up Thursday, 3 April, 2025 8:07

6 weeks ago8:07

8:07

We conclude our coverage of Advertising Week Europe 2025 with co-host Stu Cairns discussing the happenings of the Week, some of the highlights, and more. Presented by Usercentrics.

1
Morning Wake-Up Thursday, 3 April, 2025 17:24

6 weeks ago17:24